I’ve subscribed to a little newsletter called “Morning Brew” for about six months now. There is no website (well, if you call a simple email sign-up a website, then maybe I’m wrong.)
All they do is send out a daily email highlighting some topics for the day including news items, entertainment snippets, and thoughts on the times. I’ve gotten some interesting statistics from them too – things I overlook in emails from other sad, tired news sources. It really is far different than the usual dry, pasty news bits. They keep it light by adding a quirky spin on things. (PS They also have a Sunday Edition called “Light Roast”. So clever!)
How do they do it, and make money?
Some of the content in the emails is sponsored, and they tell you that upfront. That’s it. Period. No website with a bunch of ads.
There is rarely an email that I read almost every single day, but this is the one. I like to be able to share information tidbits when I’m speaking with friends. It makes me look like I’m on top of things – when maybe I’m not so much. Hopefully, I look smart. 😉
Do I get paid to endorse them? Heck no! For my referrals, I get things like t-shirts, coffee mugs, and stickers – furthering their brand! No actual money. Brilliant!
Do I want the swag? Why, yes. Yes, I do.
Their marketing is pure genius, and I love the easy simplicity of the information they share.
Email Lessons to Be Learned?
This proves that we, as humans, don’t actually mind receiving emails every single day from anyone, even though “uber-emailing” seems to be the fear of most small businesses. But, here’s the skinny:
- Emails have to share information that is interesting enough for a person to want to read most of each email edition
- Emails should entertain, right from the subject line. If you can’t keep our attention, we won’t get your message.
- and, most of all, emails should be valuable – to the reader, not to you. Share what your recipient wants to know, and stick to your brand image, whatever that is for you.
- No one wants to be sold to all the time (a little is okay – we get that you have to make money)
So, can you manage to put together a monthly email that’s interesting, entertaining, and has value? I’m putting my money on you – and I think you can.
In the meantime, if you are tired of the usual ho-hum news emails, give Morning Brew a try – you can always unsubscribe. But I have a feeling you’ll like it. (And I’ll get a little swag in the process!)
Hi,
Morning brew is a little newsletter, what they do is to send out an email and highlighting some topic for the day, the topic defers, you can use the content of the email to talk to some friends but you will not be pay for doing it. There email sometimes motivated you and make you know more about there products.
Thank you.
Aluko.
Thanks for looking at my post. I love morning brew. It can make you look smart.
Hey, I like your review about Morning Brew. I see that they are different from the others and that is why they interested me. I wonder how much time a day it takes me to spend on them? I like your email tips. I agree that the email must be interesting to the reader, we are all witnessing that we receive a lot of annoying emails a day that we don’t even read. That is why the title and further content are very important in order to achieve success.
I read through their emails almost everyday – I like the quippy style. The nice thing – you can sign up to receive them and unsubscribe if it is too much or you don’t care for it.
What an excellent idea. I like the name of the newsletter and I think it is very effective. A tip a day suits me fine. I love that you reminded us through a comment to commenter that we can subscribe and unsubscribe is it gets to be more than we need. Thank you. I will do just that.
Hi,
Nice blog post. I am not big on reading my emails because I get so many of them lol, but the morning brew sounds interesting. I also like that they do not continuously send emails throughout the day like some email campaigns tend to do. Seems like they are in a niche of their own, especially since they do not have an actual website along with their newsletter. Very interesting read!
Terese