I’ve subscribed to a little newsletter called “Morning Brew” for about six months now. There is no website (well, if you call a simple email sign-up a website, then maybe I’m wrong.)
All they do is send out a daily email highlighting some topics for the day including news items, entertainment snippets, and thoughts on the times. I’ve gotten some interesting statistics from them too – things I overlook in emails from other sad, tired news sources. It really is far different than the usual dry, pasty news bits. They keep it light by adding a quirky spin on things. (PS They also have a Sunday Edition called “Light Roast”. So clever!)
How do they do it, and make money?
Some of the content in the emails is sponsored, and they tell you that upfront. That’s it. Period. No website with a bunch of ads.
There is rarely an email that I read almost every single day, but this is the one. I like to be able to share information tidbits when I’m speaking with friends. It makes me look like I’m on top of things – when maybe I’m not so much. Hopefully, I look smart. 😉
Do I get paid to endorse them? Heck no! For my referrals, I get things like t-shirts, coffee mugs, and stickers – furthering their brand! No actual money. Brilliant!
Do I want the swag? Why, yes. Yes, I do.
Their marketing is pure genius, and I love the easy simplicity of the information they share.
Email Lessons to Be Learned?
This proves that we, as humans, don’t actually mind receiving emails every single day from anyone, even though “uber-emailing” seems to be the fear of most small businesses. But, here’s the skinny:
- Emails have to share information that is interesting enough for a person to want to read most of each email edition
- Emails should entertain, right from the subject line. If you can’t keep our attention, we won’t get your message.
- and, most of all, emails should be valuable – to the reader, not to you. Share what your recipient wants to know, and stick to your brand image, whatever that is for you.
- No one wants to be sold to all the time (a little is okay – we get that you have to make money)
So, can you manage to put together a monthly email that’s interesting, entertaining, and has value? I’m putting my money on you – and I think you can.
In the meantime, if you are tired of the usual ho-hum news emails, give Morning Brew a try – you can always unsubscribe. But I have a feeling you’ll like it. (And I’ll get a little swag in the process!)